About Fashion

04 About Fashion

VIEW PROJECTS

EXPERIENCES

Since 2024: Speaker / International Fashion academy Paris

Lectures on Luxury Marketitng Strategies to Master Students.

Since 2023: Speaker / ISG Luxury Management School

Lectures on Luxury and Pop Culture to Bachelor 2nd year Students.

Since 2002: Fashion & Luxury Marketing / CONSULTANT FREE-LANCE

Strategy. Positioning. Commercial Development. Coordination. Shows, Shootings and Events Production. Strong Premium connections worldwide for a consistent international development.

Since 2001: Founder & CEO / LES DISQUES SERIEUX Sarl

Record Label and Music Agency specialized in Luxury Communication (events, fashion shows) and Sound Design (shops, films, advertising). Clients: GUCCI, GQ, Hôtel de Crillon, Maison Plisson, L’Oréal, Canal+, Cassina, Festival de Cannes, miu-miu, Lacoste, Kenzo, Lou Doillon…

2015-2019: Associate Marketing Director / GEYM @geym_paris

Creative Direction, Marketing Strategy, and Wholesale Development. Events, shootings and shows production. Contemporary athleisure apparel label available from Colette, Le Bon Marche, Le Printemps, Lane Crawford, Galleria Seoul...

2014-2019: Editor in Chief / BAD TO THE BONE

Repositioning and Creative Direction. Luxury Fanzine. High-end printed film photography revue inspired by Rock and Underground Culture. Music, Fashion, Mechanics, Archive Photography. Bi-annual publication. Worldwide diffusion.

2012-2019: Press and Marketing Manager / CLOSED

Opening, management and development of the Showroom in Paris. PR & Marketing consultant for France and International (UK, Korea, Japan…). PR, Digital Operations, Trade Marketing, Media Planning, Product Placement, Collaborations, Production of shootings and Events…

2006-2011: Co-Founder Creative Director / ARTIVI

Leader Web TV dedicated to Contemporary Art worldwide. Videos on artists, galleries, exhibitions, collectors... Partner of FIAC Paris. Concept, Strategic positioning, Creative Direction, Production and launch of Artivi with co-founder Marc Gusils and Pierre Bergé.

1998-2001: Marketing Coordination / YVES SAINT LAURENT

Marketing Coordination: Re-positioning of the Luxury strategy of the house in collaboration with Pierre Bergé and the Strategy Department. Segmentations, development of new concepts and strategies of penetration of the Luxury Market for Rive Gauche and all the lines (womenswear, menswear and Accessories. Coordination of all Product Managers for all categories (reporting to M. Pierre Bergé).

SAINTLAURENT Product Manager: Marketing re-positioning and development in collaboration with Hedi Slimane of SAINTLAURENT (with a blue rectangle) in the UK and Japan as test markets. Casual designer label, pendant of Rive Gauche, with a young consumer target. Concept and Marketing strategy definition. Product Development with the Studio. Budget Management.

1992-1998: Wholesales Manager / PAUL SMITH LTD – PARIS

Wholesale development in France and Switzerland of all Paul Smith lines. Local marketing adjustments on all lines. Launch of all Paul Smith lines except the Mainline.

1990-1991: Promotion Officer / MODERN WORLD MUSIC

NEW YORK (USA)

Music Promotion Agency. Promotion artists/record labels. Music critic for LISTEN (B2B magazine).

1988-1989: Manager Assistant/ Groupe punk OTH (Art Traffic) MONTPELLIER (France)

Promotion. Export. Tour Support.

EDUCATION

1990: B.S.B.A. "International Business". Chapman University

(Orange,California / USA)

1989: D.E.E.S.M.I. "International Marketing"

Fédération Européenne des Ecoles

1989: E.S.A.R.C. Marketing Manager "International Business"

(Montpellier, France)